Top 5 Business Apps on iOS in Africa Q4 2023

During the fourth quarter of 2023, the top 5 business apps on iOS in Africa showcased diverse trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, reveals intriguing patterns for WhatsApp Business, Zoom Workplace, LinkedIn: Network & Job Finder, Microsoft Teams, and Google Chat.

WhatsApp Business saw a varied pattern in weekly downloads, peaking at approximately 84.5K in mid-October before gradually declining to 51.2K by the end of December. Active users remained relatively stable, fluctuating around 800K to 823K.

Zoom Workplace experienced a steady weekly revenue, with a notable peak at around $6.8K in late October. Downloads were consistent, starting at 26K in late September and tapering off to 18.2K by Christmas. Active users hovered around the 250K to 260K mark, with a slight drop towards the end of the quarter.

LinkedIn: Network & Job Finder maintained a robust weekly revenue, peaking at approximately $54.5K in late September and experiencing minor fluctuations throughout the quarter. Downloads showed a slight decline from 21.8K to 17.6K. Active users decreased from 434K to 384K over the same period.

Microsoft Teams had a notable increase in downloads early in the quarter, reaching a high of 32.3K in early October, but declined to 8.8K by the end of December. Active users showed a similar trend, peaking at 342K in late October and reducing to 260K by Christmas.

Google Chat maintained a consistent download rate, starting at 17.1K and ending at 12.4K. Active users exhibited stability, hovering between 175K and 183K throughout the quarter.

For more detailed insights and trends, visit Sensor Tower.